While the dylan mulvaney controversy is part of it, that's not why some bud light customers say they dropped the brand. — if he’s taking over, there must be a problem, and all stems from henerscheid’s decision to put transgender influencer dylan mulvaney front and center. Read the full story on. — heinerscheid, 38, oversaw a creative agency review that led to the late august hiring of anomaly, which is taking over from wieden+kennedy, signaling big marketing. The genius behind this move, alissa heinerscheid, wanted a less “fratty” clientele. — heinerscheid, a wharton graduate, is the vice president of marketing at bud light, which is an iconic beer brand. Since the bud light partnership with mulvaney was revealed,. For episode 21 of make yourself at home, we’re in alissa’s home in new york city, talking about the importance of connection, why it’s ok to give yourself permission to pursue what gives you. Amidst the ensuing controversy, critics blamed bud light's new vice president of marketing, alissa heinerscheid, as responsible for the brand's move. Heinerscheid, who became a vice. — alissa heinerscheid, 39, refused to speak when approached by the daily mail for comment on the controversial marketing deal with the transgender influencer — before her. — alissa heinerschield, bud light’s vice president of marketing, has taken a leave of absence after severe backlash over her latest idea for an ad campaign, leading to boycotts. — vice president alissa heinerscheid took a leave of absence earlier this year following the controversy around the brewing giant's decision to use mulvaney, 26, for the. — bud light sales already were in decline before the advertising gaffe. When alissa heinerscheid was appointed vice president of marketing last march, she told the make.
