Webcraig mack, one of the artists who laid the foundation for bad boy records, has died, the label’s former director of marketing michelle joyce confirmed to cnn. Webcraig mack, who launched bad boy records with his 1994 hit flava in ya ear, died in 2018 after being ill for some time. He retired from rap and became a deeply. Webinitially, mack’s family attributed his death to congestive heart failure, a narrative they stood by at the time. However, recent revelations from a article disclosed. Webcraig mack, the rapper whose “flava in ya ear,” one of the most important rap songs of the 1990s, helped build the foundation for bad boy records, one of hip. Webcraig mack, who had a platinum hit in 1994 with flava in ya ear, died of natural causes in south carolina at age 47. He was a former member of diddy's bad boy entertainment and later devoted. Webas details regarding craig mack's cause of death hit the internet, many flocked to social media to express their condolences for the 'flava in your ear' rapper.