Verkkothe report states 63% of consumers begin their online product search on amazon, while 43% begin on walmart. com. Consumers are also more likely to. Verkkowalmart wins on price with lower costs for routine shopping overall, especially for groceries. Amazon leads in selection thanks to the vast marketplace. Verkkothe new design relies heavily on increased signage and an updated app to point customers to the exact location of each item, blurring the line between.