Verkkowe conceptualize four phases of the journey of an idea, from conception to completion: Idea generation, idea elaboration, idea championing, and. Verkkomark batey is a highly published researcher in creativity. In his talk, mark defines the subtle difference between creativity and innovation. He then proceeds to break. Verkkowe begin by exploring some understandings of what it means to be creative. This includes how creativity and creative products have been evaluated. Verkkothe creativity diamond framework can be used to prompt and help select which tool or approach to use in a creative environment for innovative tasks. Due to the influence of guilford and. Verkkoin this chapter, we summarize much of the literature on the evaluation and selection of creative ideas, discuss what we think are some of the main. Verkkothrough reviewing and synthesizing multidisciplinary literature on creativity, an integrative framework is developed positioning cognitive elements of.
