Not every visitor is going to buy from your ecommerce store, no matter how compelling the offer is. A study found that close to 70% will add products to the cart and disappear without checking out. It could be a percentage discount, free gift, free shipping offer, or something else entirely. Limited time offers appeal to online shoppers by creating urgency and driving engagement, as they are sensitive to cost and attracted to exclusive deals. This can be anywhere from running an offer for just a few minutes or hours to days or weeks (especially if it’s a seasonal sale). Another way to create a sense of scarcity is to limit the availability of a product. This can be done by only offering a product in a specific location or for a limited. A marketing strategy that gives someone a short period of time to redeem a special offer—be that free shipping, coupon codes, or limited edition products. Shoppers need to act now or miss out. The pressure of a ticking clock can get to any buyer who wants to steal the deal. And that makes the offers a handy tool to drive sales and revenue growth. As long as you skip the gimmicks and provide real value, these offers can increase sales and consumer loyalty. Limited time offers are promotions, specials, or deals offered for a limited amount of time. There are many benefits to running limited time offers, including:
