This can be anywhere from running an offer for just a few minutes or hours to days or weeks (especially if it’s a seasonal sale ). The duration varies from seasonal offers spanning several weeks to flash sales that wrap up in mere hours. The nature of the deal can also differ. Limited time offers are sales or discounts that are only valid for a short period of time. Brands use limited time offers to boost sales, clear out inventory, or attract new customers, and i bet you’ve cashed in on the benefits of a limited time offer at least once! You create a juicy offer, for example, 15% off orders, and then make this available for a limited time. Below is an example of a limited time offer in part of an email from freshbooks. This principle invokes loss aversion—the tendency to avoid losses in exchange for acquiring equivalent gains. The definition is pretty much in the name. Limited time offers are promotions, specials, or deals offered for a limited amount of time. There are many benefits to running limited time offers, including: Convert abandoning shoppers with a timely popup. Leverage the holiday season. Offer free delivery for a limited time. Add psychological triggers to email subject lines. Drive urgency with an email countdown timer. Flash deals feature products with substantial discounts for a very short period of time, usually just a few hours or less. This tactic creates a sense of urgency among customers, compelling them to act quickly to take advantage of the deal before it expires.
