Verkkowhile truth is generally considered the norm of communication as a whole, truth also has priority in media theory and practice. Verkkohowever, drawing on critical scholarship that approaches journalistic neutrality and impartiality as practices that have political and ideological outcomes. Verkkothis paper explores the delicate balance journalists must strike between providing accurate and unbiased information while being mindful of the. Verkkothe reuters institute’s trust in news project aims to understand the contours of trust in news across places in different media and political contexts, with. Verkkoas the result, six principles of pr ethics emerge: (1) truthfulness, (2) transparency, (3) professional integrity, (4) professional competence, (5) loyalty,. Verkkoas a result, then, professional journalism is using whiteness as a lens that defines and reproduces one particular racial identity as dominant,. Verkkothe pursuit of truth and accuracy, while remaining mindful of the potential societal impact, poses numerous ethical challenges for media organizations and journalists. Verkkoas mary retta wrote in june of 2020: “our current standard of journalistic objectivity is so entrenched in the values of white supremacy that any.