Verkkotake a closer look at these five principles and start applying them while creating your content. Make it simple, add context, pour in a bit of surprise,. Verkkotrying to force a meme almost always just ends in overexposure and a swift rejection by your audience. In short, it’s easy to make your content go antiviral. Verkkoviral posts all share some remarkable similarities, and once you know them, it all comes down to a game of persistence. Verkkohe published the “secret formula” to viral content in his book, contagious: Why things catch on. Berger reveals that the success of viral content can be attributed to just six elements, or “stepps”: Social currency, triggers, emotion,.