Verkkothe findings of our study inform that students’ use of social media is associated with positive study outcomes (such as intrinsic motivation, students. Verkkofurthermore, antecedents and consequences of social media engagement have been identified to understand why customers interact on social media and the possible. Verkkothe paper confirms the polysemic and multidimensional nature of social media engagement and identifies the behavioural dimension as the most used proxy. Verkkothe purpose of this chapter is to review the related literature on customer engagement in social media, identify key elements and forms of customer. Verkkosocial media engagement based on content, different platforms and various industries emerges as prominent themes in the extant literature. Verkkoour results provide clear evidence that behavior on social media indeed follows principles of reward maximization, and thereby give credence to the. Verkkoresearch efforts on engagement with social media content (esmc). This article is organized as follows. First, we provide a literature review inclusive of various.
