Webjodłowiec (2022) identifies and discusses examples of this new type of headline, referring to them as “deceptive clickbait”. Webin this paper, we analyze 1. 67 million facebook posts created by 153 media organizations to understand the extent of clickbait practice, its impact and user. Webheadlines that are incongruous with article content can negatively impact media learning outcomes. Clickbait headlines intentionally misrepresent news content, often in. Webresearchers are teasing apart the complex set of links between the virality of a web story and the emotions it generates. In the world of internet marketing and. Webthe present experimental study was conducted to understand the effect of clickbait headlines on learning outcomes in three different news contexts: Webwe contribute by compiling the first clickbait corpus of 2992 twitter tweets, 767 of which are clickbait, and, by developing a clickbait model based on 215 features. Webthis experimental study examines responses to three features of news practice: Headline style, selection of illustrations, and level of processing applied to the text. Webin this paper, we analyze 1. 67 million facebook posts created by 153 media organizations to understand the extent of clickbait practice, its impact and user.
