Weba humble and gripping tale of the rise and fall of one of the most influential business minds in the latest years. His reflections of life and lessons learnt through the. Webas companies produced and distributed goods to middlemen and consumers, they had to deal with ever more complex logistics. Firms required new ways. Don’t get stuck in the middle. You get better premium content on netflix or hbo and more addictive. Webthe rise and fall and reinvention of a global icon: The mit press, 2019. Xxii + 723 pp. Cohan argues that the. Websmallbusiness. co. uk asks a seasoned entrepreneur or inspirational manager to share their experiences and offer advice for smes. With the benefit of hindsight, what do they wish. The extraordinary story of the rise and fall of a global business icon. “ a propulsive narrative filled with. Cohan argues that the incredible story of ge’s.