Provides a critical assessment of authenticity as related to social media and the self. Critically analyses the impact of influencing,. Webventure capitalist roger mcnamee discusses his new book about the need to limit the growing economic and political power of facebook and other social media platforms. In this paper i examine the status of putative aesthetic judgements in science and mathematics. I argue that if the judgements at issue are taken to be genuinely aesthetic they can be divided into two types, positing either a disjunction or connection between aesthetic and epistemic criteria in theory/proof assessment. Webthe power of social media. Social media is an undeniable force in today's world. Brill answers both the why and the how of the divisions and. Webto what extent can social media affect the knowledge of the truth and how much can it fabricate truth?