Verkkolaaksonen has studied topics such as how social media was used during the 2015 finnish parliamentary election, and participated in a project in which. Verkkothe study found that the use of social media has brought about profound changes in the patterns of social interaction in contemporary society. This phenomenon has complex impacts, including. Verkkothis investigation follows the case study methodology, by analyzing the timeline of events, the brand’s statements and response, the viral effect of the. Verkkothe purpose of this study is to analyse the role of social media in shaping public opinion and its influence on economic decisions. This research uses a qualitative method.
