Verkkoin this chapter we explore the paradoxical concepts of voice and feminism, and focus on what speech acts do, whom they include and exclude,. Verkkounderstand the importance of gender balance in content. Identify the different ways in which the media gender stereotypes. Understand how to avoid gender stereotyping. Develop organisational strategies to improve gender balance in content. Verkkothis chapter seeks to unpack the urgent need to address the marginalisation of women’s voices in the media and highlight the importance of women’s. Amplifying women’s voices trends in newsrooms 2019 5 key takeaways from trends in newsrooms #2 change initiatives are sprouting up.