Webthis study is mainly aimed at carrying out a systematic revision of the literature on neuromarketing from a holistic point of view, analysing its definition and. Webthe use of neuroscientific research methods can provide marketers with the means to better analyze and understand consumer behavior. Webin particular, this article adopts an integrated knowledge inquiry approach—that is, creation of essential questions about a topic and exploration of their. Webrooted in the realms of neuroscience and consumer psychology, this research explores how neuromarketing principles are seamlessly integrated into digital. Webthis demonstrates the need to understand consumer behaviour through neuroscientific and psychological techniques and to identify the advances in the field. Webit utilizes insights from neuroscience and cognitive science to precisely determine consumer requirements, desires, and preferences. It aids in creating. In the last decade, researchers have become increasingly interested in neuromarketing (lee et al. Neuromarketing is defined as the.
