Webthrough the ups and downs of her entrepreneurial journey, she tested and refined her ability to engage audiences and translate attention into sales. Webthrough the ups and downs of her entrepreneurial journey, she tested and refined her ability to engage audiences and translate attention into sales. Webcompanies that make the decision to put marketing at the core of their growth strategy outperform the competition, according to mckinsey research. Webmarketing mogul mary kate mcgrath, cco of gallery media group, shares what consumers want in a saturated landscape, how brands can build consumer bonds, and.