Verkkoits tentativeness is in its analysis of the contemporary, bridging the separate spheres of popular culture and political culture with clear continuities and connections. Verkkothis essay examines the interaction between celebrity culture and new populism, significantly impacting young peopleโ€™s conduct and aspirations. Verkkothe results confirm that (1) activated persuasion knowledge negatively influences celebrity endorserโ€™s perceived authenticity in covert social.

Verkkocelebrities and public figures have long been shown to be important influencers of human behavior, with psychological, social, and biological. Verkkocelebrities traditionally serve as an embodiment of an audience for the entertainment industries and more generally the quite vast dimensions of.