Webthis clever twist on a simple ice cream treat, which mixed soft serve with cookies, candy, or fruit, was thick enough to be served upside down, a novelty that. Minneapolis — international dairy queen, inc. Is no stranger to frozen treat and ice cream innovation, as the restaurant chain has debuted. Webdairy queen's soft serve has just 5 percent (via eat this, not that!). According to forbes, the 5 percent fat content makes the ice cream perfect for serving. Webdairy queen started as a humble ice cream shop in joliet, illinois in 1940, serving up simple soft serve treats. But they really revolutionized the ice cream cake. Other new innovations may soon find their way into our freezers. Webshe is the queen for a reason! Dairy queen's legendary ice cream cakes and blizzards can satisfy any sweet tooth!!