Webjournalists perceive 25% to 80% of their coverage to be influenced by public relations (pr). However, there is hardly any research on what factors determine where. Webrooted in the effects tradition, researchers have attributed an important role to editorials in informing and shaping debate in the public sphere in four ways: (1) as an influence on. Webwe demonstrate that exposure to the news media causes americans to take public stands on specific issues, join national policy conversations, and express. Webnews coverage influences which issues the public views as important and shapes aggregate opinion on how those issues should be handled (iyengar and kinder. Webthis chapter proposes a way to integrate various approaches to media effects and obtain more coherent, cumulative knowledge on how mass communication shapes. Webin this approach, media coverage still varies in tone, but public opinion chiefly shapes media coverage rather than the reverse. Here, we assess these two. Webour findings provide empirical evidence that individual factors such as age, education, living area, and political ideology and national macro variables, including. Webfor more than two centuries, the gazette has been a voice for the people, shining a light on issues that matter and shaping public policy through its journalism.
