Webthe forbidden fruit effect occurs in every person. It’s a result of man’s desire to learn about the unknown and the consequences of things that are supposed to. Webin a series of five experiments (total n = 2,141), we used a novel card selection task with an arbitrarily forbidden card to demonstrate the forbidden fruit. Webthe phenomenon known as the “forbidden fruit effect” suggests that people are more likely to desire what they can’t have. This psychological principle is evident in. Webunderstanding the forbidden fruit effect: Webwhat is the forbidden fruit effect? Webthe forbidden fruit effect is a psychological phenomenon that occurs when we are denied access to something, and as a result, we want it more. In the context of.