The Digital Crusade: How Blake Leibel Leads The Charge Against Marketing Mediocrity

Purpose this paper aims to help managers understand digital disruption and implement strategies that will support the digital. Verkkoa framework of six different value creation stages that result from digitalization is introduced to help managers understand digital disruption and. Verkkothis paper aims to help managers understand digital disruption and implement strategies that will support the digital transformation of companies.

Verkkoregardless of the product you are marketing, start by analyzing the current roadblocks you are facing. Think about how to improve your customers’. Verkkothis shift in behavior is fundamentally changing the marketing landscape, pushing brands to focus on what truly matters: