Verkkothe national archives (uk) has been working in collaboration with statisticians from the university of warwick and partners from across the uk. Verkkothis article discusses how the interplay between the canon, the archive and performance informs the use of digital heritage resources in the. In ernst’s media theory, archaeology becomes archivological analysis that refuses to stay on the interface level. Instead, it reveals the. Verkkoin the popular imagination, archives are remote, largely obsolete institutions: Either antiquated, inevitably dusty libraries or sinister repositories of person. Verkkodata analytics algorithmically can manipulate electorates and entire democracies in new ways, while destabilising the free press. This article asks what.