Webwe develop theoretical expectations and use the big five personality dimensions to investigate whether trump's most loyal supporters share personality. Webafter defining distinctive features of modern personality cults, the article traces trajectories of major cults over time and highlights interconnections, similarities,. Propaganda is a common vehicle. Webthis paper introduces a theoretical model for distinguishing between mere popularity and personality cults as there currently is an inflated use of the personality cult concept,. Political movements and party politics are so heavily focused on leaders. And not just as leaders, but rather as saviours who alone can banish the oppressors and solve all problems with simple solutions. Webwe offer a novel rational explanation for cults of personality. Participation in a cult of personality is psychologically costly whenever it involves preference falsification,.
