Strategy, competitive strategy, business history, disruptive innovation, clay christensen, innovator’s dilemma. Webfor the past 20 years, the theory of disruptive innovation has been enormously influential in business circles and a powerful tool for predicting which industry entrants will succeed. Webdisruptive innovation has been a buzzword since clayton christensen coined it back in the mid 1990s. But with everyone discussing disruption when it comes to each new. Webthe theory of disruptive innovation, popularized by harvard business school professor and frequent harvard business review contributor clayton christensen, explains how. Webthe authors, who’ve spent 15 years studying marketplace disruptions, offer some strategic principles to help businesses survive big bangs: Be on the watch for failed experiments. Webthe ideas summed up in the phrase “disruptive innovation” have become a powerful part of business thinking—but they’re in danger of losing their usefulness because they’ve.
