Webthis research shows that persuasion works by appealing to a limited set of deeply rooted human drives and needs, and it does so in predictable ways. Persuasion, in other words,. Webthe new comb’s model of communication was introduced by theodore m newcomb of the university of michigan in 1953. He gives different approach to the. Webin transferring this approach into the policy context, there is therefore the need for: 2) an understanding of the.