Webthe art and practice of rhetoric is crucial to human communication. Rhetoric allows people to compel attention, to convey information, and to influence and persuade. Webin fact, the man who claims to have developed subliminal persuasion, james vicary, admitted to advertising age in 1984 that he had fabricated his evidence that the. Web1>> six basic tendencies of human behavior come into play in generating a positive response to a request: Reciprocation, consistency, social validation, liking, authority and. Webit follows the intellectual and creative framework of architectural cosmopoesis developed and practiced by the distinguished thinker, architect, and professor dr. Webour results inform theories that address the role of language in persuasion, and provide insight into effective persuasion in digital environments. Websuggesting the need to integrate contemporary persuasion theory into the business communication literature, the author synthesizes a wide range of persuasion theories. Webin theories and studies of persuasion, people's personal knowledge about persuasion agents' goals and tactics, and about how to skillfully cope with these, has been ignored.
