Verkkooptimizing a/b testing for maximum business impact. How to get started with a/b testing: The primary goal of any a/b testing framework. Online experiments measuring whether “a,” usually the current approach, is inferior to “b,” a proposed improvement, have become integral to the product. Verkkoa/b testing, also known as split testing, is an important system to ameliorate marketing strategies, increase transformations, and enhance the user. Verkkoa/b testing, also known as split testing, is the process of comparing two versions of a web page to see which one performs better. Verkkohow to do a/b testing the right way: 5 steps for success. A/b testing, sometimes called split testing, is your best bet in setting the direction for.