Web“the ten commandments of marketing” series is our attempt at distilling decades of experiences, epiphanies, and of course, mistakes into something useful. Webmake sure to measure your marketing effectiveness. Test it against your goals. Make a direct correlation between your marketing efforts and your cash register. Webso, in summary, here are the 10 commandments of marketing in challenging times: Remain steadfastly loyal to core values, without exception, embrace. Webthe 10 commandments of marketing. So maybe these 10 commandments didn't come from the mountain. And they're not carved on clay tablets—but on high.