Webthe strategy includes a refreshed purpose to feed and foster the communities mcdonald’s and its franchisees serve around the world, updated values that guide. Webthe key pillars of our growth strategy are to: Retaining the customers we have, fortifying and extending our areas of strength with focuses on breakfast and family occasions. Regaining the customers we had lost by improving the taste and quality of our food,. Webmcdonald’s shook up its leadership this week as it struggled to keep up with changing consumer tastes, appointing steve easterbrook, a veteran of uk high street. Webmcdonald’s leveraged fast food to become a real estate company that makes money by leasing its properties to franchisees, often at large markups. Webten years of annual and quarterly financial statements and annual report data for mcdonald's (mcd). Income statements, balance sheets, cash flow statements and key. Webmcdonald’s understands that real estate can be more profitable than selling hamburgers. Delivery was the largest innovational step from mcdonald’s for decades, and partnering with food delivery startups, like ubereats or wolt helped the company not.