Verkkoit’s what gets your message and brand across to your audience, so making sure it resonates with your audience and projects a solid and trustable reflection of your. Verkkowhen writing copy, the core emotions can be tapped into to drive a particular action, and these are the 7 deadly sins: Greed, pride, lust, envy, sloth,. Verkkowhether you’re writing the copy yourself or approving someone else’s work, i’d like to share with you several of the most common copywriting.