Weboems can provide a more attractive and enjoyable car purchasing experience—and gain sales at the expense of rivals—by using emerging technologies. Webthe winners in the auto retail landscape of the future will be the dealers, online marketplaces, and oems that best combine the traditional advantages of the. Webthe rapid adoption of digital retailing, brought on in 2020 due to the pandemic, has permanently changed how buyers shop for vehicles and reshaped the.