The informed delivery feature offers an integrated marketing approach to meet today’s consumer demands. Verkkothe oig found that, over the past decade, the postal service has focused its technology development efforts on two areas: Mail innovations and data. Verkkoon this episode, our hosts yasmine and dale chat with bob dixon, product technology innovation director for usps, about one of the postal service’s flagship mail. It bridges the gap between physical and digital marketing, enhancing customer engagement and. A new touchpoint with your customers through a digital preview of your mailer. Integrated digital and traditional marketing,. Verkkoinformed delivery offers business mailers and shippers the opportunity to engage users through an integrated mail or package digital marketing campaign.