Web — on july 1, 2021, the economics changed forever when nearly half a million college athletes became eligible to make money off of their name, image and likeness (nil) overnight. Web — we estimate how “name, image, and likeness” (nil) contracts affect ncaa football recruiting outcomes. We model recruiting as a multistage process, where schools make scholarship offers to athletes and then athletes choose a school based on their preferences over the offers received. Webwe estimate how ‘name, image, and likeness’ (nil) contracts affect ncaa football recruiting outcomes. We model recruiting as a multistage process, where schools make scholarship offers to athletes and then athletes choose a school based on their preferences over the offers received. We model recruiting as a multistage process, where schools make scholarship. Web — name, image, likeness. Web — transformative changes are happening off of the court too: For the first time in march madness history, college athletes can cash in on endorsement deals because of changes to the ncaa's name,. Web — the name, image, and likeness (nil) deal that spurned the change has now become common nomenclature within college athletics. This, of course, happened when the supreme court levied its ruling against the ncaa in june 2021. Web — nil stands for “name, image and likeness” and has become the universal shorthand for college athletes’ ability to become paid endorsers and monetize their success outside of their. Web — we estimate how ‘name, image, and likeness’ (nil) contracts affect ncaa football recruiting outcomes. We model recruiting as a multistage process, where schools make scholarship offers to athletes and then athletes choose a school based on their preferences over the offers received.