Webthe key is to start small and create impact on one to two platforms that your target client uses most. Once you see success on those platforms, you can expand your. Specialize and niche down. Rather than trying to be a jack of all trades, zero in on a specific skill you excel in. You cannot please everybody. It takes twice the. Webpositioning yourself as an expert in your field is a first step in grounding the credibility of your business, and attracting the attention of the clients and visibility you.