Webclickbait exploits cognitive and emotional traits, triggering impulsive clicks. Situational factors, like mood and setting, can amplify a person's susceptibility. Webclickbait works because it taps into our natural survival instincts and our innate curiosity. By understanding the science behind clickbait, marketing and branding. Webclickbait employs sensationalist rhetoric to get clicks. Clickbait headlines are frequently.