Webas a means of taking stock of academic work's ability to contribute to this revolution, this article tracks the changes in scholarly researchers’ perspectives on. The digital marketing discipline is facing growing fragmentation; The proliferation of different subareas of research impedes the accumulation of knowledge. Webthis study aims to examine the influence of marketing capabilities and digital marketing on the marketing performance of micro, small, and medium. Webin this article, we’ll take a deep dive into the evolution of digital marketing, exploring the key shifts and trends that have shaped the industry’s trajectory and. Webchallagalla goutam, murtha brian r. , and jaworski bernard (2014), “marketing doctrine: Webthe study also identifies three dominant clusters in digital marketing research, e. g. , 1) strategic planning with digital marketing 2) mobile marketing with.
