Verkkothey explore the differences, and different challenges, to the three types of innovation—incremental improvement, company transformation, and. Verkkofour innovation experts from the startup world, large enterprises, nonprofits, and academia come together to reveal the secret of uncovering authentic demand and. Verkkofour innovation experts from the startup world, large enterprises, nonprofits, and academia come together to reveal the secret of uncovering authentic demand to. Verkkothrough fresh case studies, ranging from how soulcycle revolutionized the fitness industry, to how ibm built an $8 billion business on the web, to a single mother. Verkkofour innovation experts from the startup world, large enterprises, nonprofits, and academia come together to reveal the secret of uncovering authentic demand to.