This evolution reflects a. Verkkounlike western beauty standards, which often emphasize makeup, korean beauty culture prioritizes skincare as the foundation of beauty. Verkkocelebrities often embody the quintessential korean beauty standards, setting benchmarks that fans aspire to achieve.

Verkkohallyu has turned the streets of seoul into a runway that influences fashion capitals like paris, new york, and milan. Clothes, accessories, and beauty products endorsed or.