Webin this article, i want to discuss some aspects of what we have got from the digital era so far, with a particular focus on the changing relationship between the media. Webfrom its traditional image of news anchors delivering headlines and newspapers littering the streets, the advent of the digital age has led us into an era of. Webthis chapter examines and analyses a strategic response commonly adopted by newspapers in response to the impact of digital convergence and growth of the internet. Webthrough major reforms, the world is now on track to reduce carbon emissions by 90% by the year 2050. The new digital age enabled billions of people to. Webfrom the fledgling pamphlets of the colonial era to the dynamic digital platforms of today, the indian press has been a cornerstone of democracy and societal change. Webthe digital revolution has transformed the way news and information are disseminated and consumed. But rather than signaling the death knell for traditional print. Webthe future of newspapers in the digital age based on two case studies, discussed from an international perspective and exploring ethical, social and. The role played by newspapers in supplying the interpretations of events that shape our viewpoints, ideas and many of our cultural attitudes is well recognized. Webdrawing on empirical research into the strategies of leading uk newspaper groups, this article examines the means by which such firms, through processes of.