Webfor homegrown brand shona joy, a bohemian spirit has always been core to the design process. With tonal colour palettes, natural fabrications and nods to 70s. This included transitioning its suiting into a. Webeach fabric, each stitch, tells a tale of craftsmanship and commitment to quality. Learn more about ways to extend the lifespan of our products here. Our design principles are. Webstep into shona joy's preferred fibres collection, a testament to the brand's commitment to sustainability and quality. This curated selection showcases pieces crafted from eco. Rewind and the shona joy story began in 2000 at the. Webwe spoke to founder shona joy thatcher about the brand’s journey over the past two decades, how they pivoted to mitigate the impacts of the pandemic, and. Webmm has the tea from shona joy herself on how the brand is adapting, sustainability, life for the fashion industry following the global pandemic and her own.
