Verkkodo you ever wonder how companies transition from being good companies to great companies? And how do most companies fail to make the transition? Verkkostart with 1,435 good companies. Examine their performance over 40 years. Find the 11 companies that became great. Now here's how you can do it too. Verkkotransitioning from good to great is not just a theoretical concept but a practical journey that small businesses can undertake.