Well, this post is all about what is possible. Published dec 1, 2020. Webit was time to apply my marketing knowledge to myself: Webbook digital marketing excellence edition 6th edition first published 2022 imprint routledge pages 37 ebook isbn 9781003009498 share previous chapter next chapter Webhighlights • different content types lead to differences in brand attitude. • conceptual and attitudinal persuasion knowledge act as serial mediators. Notwithstanding the body of research on the characteristics and benefits of content marketing as a digital marketing strategy, evidence of how online. Mentor to award winning heroes drinks founder (military veteran) to help build his brand and marketing strategy for a new product line. Webyour content marketing mission should be focused on a unique core idea that unifies all the specific goals to which your content marketing program will contribute.