Why customer engagement is important. Webto build a culture that focuses on customer needs, companies should take six steps: Webhere are 11 ways you can successfully manage a hybrid customer service strategy at your company. Webcustomer centricity is one of the keys to building highly successful products. Customer centricity helps the companies, specifically product teams, understand every. Webcustomer centricity is a way of doing business that places customers at the center of every key function, decision and deliverable. Rather than focusing on.