Webhere at costco, we have a very straightforward, but important mission: To continually provide our members with quality goods and services at the lowest possible prices. As consumers grow increasingly conscious about the ethics of where they shop, retailers face mounting pressure to operate responsibly and. Webby relentlessly focusing on quality, value, and efficiency, costco makes its members happy and generates boatloads of cash in the process. This article examines costco’s image.