Webinspired by margaret archer's morphogenetic sequence and the ontological depth of critical realism, a temporal framework for stigmatisation, incorporating. Four overarching themes depicting strategies to combat stigma were identified through thematic analysis. They were (1) raising mental health. Webmarie kuklová & dominika šeblová. Scientific reports 14, article number: 10534 (2024) cite this article. Webthe results reflected five themes: 1) the role of language and words; 2) the role of media in perpetuating and reducing stigma; 3) societal reactions to mental health conditions and strategies to cope with these; 4) knowledge about activities to reduce stigma and discrimination and their impact; And 5) personal involvement in activities to reduc.