Verkkofamily’s socioemotional wealth, can best capture the family firms’ uniqueness and thus serve as a unifying analytical perspective to explain differe. Verkkothis essay illustrates how dr. Murray’s family history is emblematic of the struggle for racial justice and equality in america. The pain and tenacity of her. Verkkoit argues berkshire’s essence is that of a family business, run by executives who consider themselves owners nurturing the company for the next. Verkkofamily owners feel for their firms and to portray the organization as a recipient of the family’s affective stock, which influences the psychological, behavioral, Verkkofour themes illustrate how objects held in family archives, curation practices, and intergenerational narratives reinforce a family’s sense of itself:. Verkkowe argue that socioemotional wealth or affective endowment of family owners explain many of these choices. We also examine some contingency factors.