Verkkouber says that surge pricing is intended to balance supply and demand. Surge pricing automatically goes into effect when there are more riders in. Verkkosurge pricing draws more drivers into the area after the concert ends, and causes riders to sort into requesting a ride (or closing the app without. Verkkoin these cases of very high demand, prices may increase to help ensure that those who need a ride can get one. This system is called surge pricing, and it lets the. Verkkosurge pricing kicks in when demand for uber rides increases, for example during new year’s eve, rush hour, or when events put similar.