Verkkowe explore the impact of “game changers” on the dynamics of innovation over time in three problem domains, that of wilderness protection, women’s rights, and. Verkkothis dissertation examines the emergence of everyday gamemakers and their roles in transforming the cultural norms and practices of the global video. Verkkomake girls and young women feel represented and safe in gaming. In may 2023, unicef convened experts representing 30 per cent of the global gaming industry. Verkkoin this chapter it is argued that game changes in sport are based on environmental trends that enable creativity to develop and link with business.